So London | 2007

A design template for a weekly magazine covering 'Culture; Property; Shameless Luxury' provided a rare chance to work on a new launch. A weekly glossy to compete on the one level with monthlies such as Vogue and at the same time with weeklies such as ES magazine is an admirably ambitious proposition for a start up publishing company. Unfortunately it closed after just 3 weeks, failing to attract sufficient advertising.

Design and editorial ideas evolved alongside each other which meant that the project remained 'fluid' til the last moment. A raft of regular pages at the back and front allows for only a short features section in the centre but hopefully this will expand as the magazine matures. Cover illustratins for the first four issues will be by the great Andre Carrilho. Designed in collaboration with Simon Esterson.

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