Arts publicity | 1992-95
Posters, catalogues and programme publicity for London galleries such as The Serpentine, Photographers Gallery, ICA, Chisenhale, Barbican.
In 1993 Tony Arefin offered me a shared studio space Denmark Street in the office of the newly launched Frieze magazine. He was a big admirer of Eye magazine which I was art directing at the time and keen to assimilate himself into the design world since he had no formal training and had formally been a curator at the Photographers Gallery.
We worked on projects both separately and together in that grubby studio for a couple of years. Tony was an extraordinary enthusiast, with a hunger for experience, extremely prolific and easily bored. With the publication of an interview with Tony by Eye editor Rick Poynor in New York's I.D. magazine his work became more widely known in the US and when Bruce Mau left as art director of I.D. Tony jumped at the chance to move to New York as his replacement.
I inherited some of his clients, notably the ICA, where he had practically been in house art director. The best projects were posters for ICA Cinema including the first UK showing of Chungking Express by Won Kai Wai and a brilliant film called Suture.
Tony subsequently worked for both Weiden and Kennedy and Ogilvy & Mather in the US but reality never quite measured up to his expectations and sadly he left us in 2000.